Nothing reverses the retail industry as hard as Amazon, and the versatile store is undeniable to re-define what the meaning of being a brick-and-mortar retailer in the modern era. Although not very successful in private electronic arenas like, say, Apple, it still innovates at a much broader level. Such innovations include shipping drones, which can send goods to your home as easy as they can pay.
Amazon is also responsible for creating a new biometric scanning platform and payment platform without contact that can speed up shopping and checkout time by allowing you to register the unique biometric nature of your hands, including your venous structure and fingerprint, to the credit card linked. This new platform is called Amazon One, and was first introduced in September 2020 at the Amazon Go store based on certain Seattle. Throughout 2021, Amazon offered credit incentives for expanding the platform to new places (literally), and now the company has expanded the Amazon One registration station and checkout to more than 65 Whole Foods locations throughout California.
Amazon One now available in parts of Los Angeles and San Francisco Bay Area
Amazon announced the addition of 65 new whole foods locations to the payment platform without Amazon’s contact on August 9, as reported by Supermarket News. This announcement came on the same day that the registration and checkout system was activated in all foods locations in all metropolitan areas of Los Angeles and San Francisco. Since 2021, Amazon has launched such a system to the Whole Foods location in Austin, New York City, and Los Angeles.
Register for the Amazon One service is as easy as approaching one of the stalls, holding your hand over the scanner, and then enter your credit card and enter your telephone number. Looks like you might need to activate your Amazon One account for every new store that you visit, which only involves entering your credit card once per store.
Although attractive to shopping without contact to make sparks during the Pandemi Covid-19 era, it makes sense to worry that invaluable access to biometric data can be misused, considering that Amazon does not protect itself from controversy about privacy treatment. For example, the company was criticized about its ring camera, a static security camera that also acts as a doorbell. Amazon has worked together openly with more than 2,000 law enforcement parties that should be able to ask to see anything possible or may not be recorded by the camera, and this has triggered concerns about civil rights in the market dominated by Amazon.
