West Bengal Chief Minister Mamata Banerjee these days released a brand new marketing campaign for her celebration, the Trinamool Congress or TMC, beforehand of the panchayat polls due in April this yr.
The celebration’s outreach marketing campaign, Didi’r Suraksha Kavach, will start on January 10.
“Around 3.five lakh celebration employees will attain out to ten crore humans of the kingdom. It is being carried out in order that nobody is left out,” she said.
“We must hold operating for the humans. TMC is of the humans, for the humans and through the humans,” Ms Banerjee said. The Chief Minister became followed through TMC country wide popular secretary Abhishek Banerjee.
“The celebration will begin the marketing campaign on January eleven and could hold with it for 60 days. Our celebration employees will attain out to the humans throughout the kingdom and make certain that everybody can avail of the welfare schemes of the kingdom authorities,” Abhishek Banerjee said.
“Every chief of the celebration, MP and MLAs will live at humans’s houses for 10 nights,” he added. When requested if the marketing campaign became released retaining the panchayat polls in mind, Ms Banerjee said, “When did Duarey Sarkar begin? It is a non-stop process.”
Mamata Banerjee, a mass chief and common firebrand grassroots politician, is a person who’s regarded to take demanding situations head-on will define how the celebration will address numerous demanding situations, specifically the photograph of the celebration after celebration leaders have been arrested through valuable businesses which the Trinamool up to now has brushed off as vendetta politics.
The TMC faces a undertaking from an competitive BJP that is now re-strategizing after the drubbing on the arms of the TMC in 2021 meeting elections.
The BJP’s awareness is on states wherein it carried out properly in 2019. The celebration desires to construct on the ones gains. The Left which became worn out numerically withinside the meeting elections is likewise seeking to regroup and regain a few misplaced ground.
The TMC’s marketing campaign in 2021 had a resonance with Bengal electorate and Mamata Banerjee will must mirror some thing alongside the ones strains to make certain comparable bring about the Panchayat polls – that are visible as a trademark of a celebration’s grip over electorate withinside the kingdom. Not handiest Bengal, however different states, wherein the Trinamool Congress believes it has a stake is Meghalaya and Tripura, which additionally has elections in 2023.
Party insiders say, Mamata Banerjee will awareness on her authorities’s overall performance with kingdom schemes in addition to the implementation of valuable authorities schemes, specifically the Pradhan Mantri Awas Yojana.
Reacting to the BJP’s allegations approximately faux beneficiaries withinside the scheme, Abhishek Banerjee has hit back, saying, “The authorities has carried out terrific paintings beneathneath the Awas Yojana. The listing wherein the beneficiaries have been faux is from East Midnapore withinside the yr 2018 and all of us realize who’s answerable for that,” in a dig at chief of Opposition Suvendu Adhikari, with out naming him.
Ms Banerjee additionally gave a robust message to celebration functionaries and leaders who’ve been accused of corruption. The Chief Minister, reassets say, is “very upset” over the allegations, as she is understood for her simplicity and hook up with the not unusualplace man. She reiterated that there might be take a look at on celebration employees as properly.
“We will must preserve an eye fixed on humans to make certain paintings is carried out. It isn’t always the panchayat that has to solution. I must solution to the humans,” Mamata Banerjee instructed reporters.
“If there’s a hassle, we must rectify it. If there’s a hassle we must alert humans and provide them time to accurate or take action,” she added.
Mamata Banerjee additionally mentioned her dedication to her celebration’s ideology. “Our ideology may be very clear. We need united India and harmony in diversity. Federal shape have to be strengthened,” she said.
