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Today there are over 1.5 billion websites. Of these, less than 200 million are active.
Standing out in the sea of competition can be overwhelming. You might wonder what you can do to turn your visitors into customers.
Well, you’re in luck! Read today’s guide on top landing page design tips to transform your site.
- Come Up With Your Goal
Speak with your landing page designer about homepage SEO and attracting leads. You need to be specific if you’d like to build your brand or attract more customers.
If you want to grow sales, have products on your landing page. Ensure that there’s an add to cart and buy option. For lead generation, have an opt-in page for visitors to sign up for your email list.
- Know Your Audience
Design a landing page that’ll attract your audience. Think about what colors, designs, and features will appeal to them.
It’s important to design an easy-to-navigate landing page. You could run tests where you have multiple landing pages to see which performs best.
- Create Attractive Copy
Create content that’ll appeal to your audience. Define a pain point and how your product or service will help.
Maybe they don’t have enough time in their day, and you offer design services for businesses. Go over how they could save time by hiring you.
Or, if you have weight loss guides, you could tell them how they could finally shed those extra pounds and fit into their dream bathing suit. Use white space, don’t have too many links to click either.
Keep content short and to the point. People have short attention spans and won’t read large blocks of content.
Use images to break up the content and keep them engaged. You could include videos for those who prefer that. Keep header images and visuals engaging too.
- It’s SEO Time
Include SEO (search engine optimization) keywords in your content. SEO is the keywords that people type into searches.
Use relevant keywords in your content, title, and description. You could even include a keyword in your landing page’s URL.
- A Responsive Design
Ensure that your design is mobile-friendly. You’ll also want to ensure that the landing page is clean. Content and links should be easy to find.
Plan your layout ahead, including :
- A call-to-action
- A brief description
- A headline
- A lead-capture form
- Specific Landing Pages
Create various landing pages. It’ll be different whether it’s for a monthly newsletter, Google ads, or social media posts. This will also help you track conversions.
Top Tips for a Killer Landing Page Design
After exploring this guide on tips for a killer landing page design, you should be ready to start! Take your time working with a designer and deciding what’s best for your landing page.
Would you like to read more informative and educational content for businesses? Be sure to check out our other articles on our site today!
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